CASE STUDY – Smart Period

Smart Period is a fictitious product whose development and creation began with the problem of tests to detect the human papilloma virus (HPV), which causes uterus cancer. The visit to the gynecologist is not pleasant. The menstrual period contains information about woman’s body and cells. Why not take advantage of the bleeding of the period to get an HPV test? As part of Miami Ad School, Smart Period born with the project called “Natural Test” that allows to identify the HPV through the use of sanitary pads during menstruation. This product will be really neccesary, but for competition purposes we took what actually can be tested with the period, like vitamins, cholesterol levels, lack of proteins that are important for tracking woman’s health.

Team work:
Elva Pacheco – Art Direction, Graphic Design and Creative Concept
Shelley Lui – Head teacher, Creative Director Innocean Berlin

Awards:
Shortlisted: Future Impact D&AD
Best of Show Award Miami Ad School, Berlin Germany –  Gold prize.
The Drum Chip Shop  – Chair Award (Gold) and nomination to Grand Prix

MIAMI AD SCHOOL
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.