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WWF: The Air Pack

More than 906,000 hectares of Amazon rainforest were burned in the last three years. Amazon has been the world’s largest carbon dioxide sink. The “Air Pack” is a product to create awareness about the importance of air in life. The pack contains plant seeds that purify the air by capturing CO2 emissions. Every pack supports reforestation projects in Amazon regions. For any doubt, the idea is to sell air to donate to WWF projects.

Team Work:
Elva Pacheco – Art Direction
Natalia Hoffmann – Tutor

Shorlist – The Drum Chip Show Awards