Skin cancer is one of the most common forms of cancer in Germany. The good news is that this disease is relatively easy to prevent. Shame, taboos and discomfort about bare skin and moles can stand in the way of personal skin checks and screenings by a doctor. AOK in cooperation with AMORELIE have developed the card game hashtag#Skintimacy, which combines intimate touching and conversations with the important topic of skin cancer.

Team Work:
Agency – Scholz & Friends
Michael Winterhagen – Creative Director
Benjamin Waldt – Creative Director
Francesca Montrucchio – Senior Art Director
Lenard Flören: Art Director
Sarah Weinberger – Junior Art Director
Illustration: Viktoria Cichon
Elva Pacheco – Junior Art Director