Ruhrgebiet: Rebranding

“Ruhrgebiet: hier bleibt alles anders” was a rebranding campaign targeting both internal and external audiences to reshape perceptions of the Ruhr area, a German region of five million people. The campaign aimed to communicate a new narrative, emphasizing the region’s innovative spirit, commitment to green industry, and continuous evolution. Key messaging focused on the Ruhr area’s as a dynamic and forward-thinking place to live, work, and invest.

Team Work:
Michael Winterhagen – Creative Director
Benjamin Waldt – Creative Director
Wulf Rechtacek – Creative Director
Elva Pacheco – Junior Art Director