CASE STUDY – Natural Test
Natural Test is a fictitious product whose development and creation began with the problem of tests to detect the human papilloma virus (HPV), which causes uterus cancer. The visit to the gynecologist is not pleasant. The menstrual period contains information about woman’s body and cells. Why not take advantage of the bleeding of the period to get an HPV test? Natural Test allows to identify the HPV through the use of sanitary pads during menstruation.
Elva Pacheco – Art Direction, Graphic Design and Creative Concept
Shelley Lui – Head teacher, Creative Director Innocean Berlin
• Best of Show Award Miami Ad School,
Berlin Germany – Gold prize
• The Drum Chip Shop – Chair Award (Gold)
and nomination to Grand Prix