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BURGER KING: Scaringly Natural

Since Burger King uses non-chemical or artificial ingredients; natural food, like vegetables, are more vulnerable to a bug attack. We will show these ugly creatures like they would be Halloween characters to showcase the real horror for good food: pesticides. The idea was presented internally in Ogilvy – INGO and is still in revision.

Team work:
Elva Pacheco – Art Director Jr. Intern, Creative Concept and Graphic Design
Sebastiao Assis – Copywritter Jr. Intern
Florian Hucker – Executive Creative Director & Office Lead, Ogilvy Berlin