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REWE: A sober election

The Bundestag elections were on September 26.2021. For this important day, we proposed a PR idea for REWE. This supermarket would not sell alcohol 24 hours before the election. Why? Because REWE wants to ensure a clear and a conscious vote for the future of Germany.

The idea was presented to the client but not accepted. However, as a team we were proud of this idea.

Team Work:
Kaloyan Yanev – Tutor, Creative Director Thjnk
Frank Mörchen – Tutor, Senior Copywriter Thjnk
Nhi Bui – Tutor, Art Director Jr. Thjnk
Elva Pacheco – Art Direction Jr.